Thursday, September 20, 2007
Sahara Centre announces Ramadan Charity Auction
o First mall to announce auction for charity during Holy Month
o Proceeds to go to the Sharjah City for Humanitarian Services
o Corvette 2007 up for grabs as part of month-long promotion
September 20, 2007: Sahara Centre, the leading family shopping and entertainment destination in the UAE and one of Sharjah’s prominent landmarks, today announced the Sahara Ramadan Charity Auction to be held during the Holy Month of Ramadan. This is the first time that such an Auction for Charity will be organised at any shopping centre in the UAE during Ramadan.
Proceeds from the Sahara Ramadan Charity Auction, to be held every Thursday for four weeks, will go to the Sharjah City for Humanitarian Services (SCHS) – a local charity organisation that provides care and rehabilitation for individuals with disabilities. The celebrations are part of Sharjah Ramadan Festival 2007, which runs from September 13 till October 20.
As part of its high-decibel Ramadan Campaign, Sahara Centre is also offering shoppers a chance to race off in a new 2007 Corvette Z06 – 7.0 L, plus a host of attractive promotions and unbelievable discounts. Shoppers spending Dhs200 during the Campaign will be entitled to enter the raffle and the winner would be announced on October 20.
Announcing details about its unique Ramadan Auction for Charity, Jean Pierre Nammour, Managing Director of Sahara Centre, said: “The Holy Month of Ramadan reflects everything associated with sharing, caring and goodwill. The Sahara Ramadan Charity Auction is a unique initiative by Sahara Centre to help those who are less fortunate than us. Through these four auctions, the first-of-its-kind during Ramadan, we aim to lend a helping hand in keeping with the spirit of Ramadan. Through this initiative, the money spent by shoppers during the auction will go to the Sharjah City for Humanitarian Services, making it a noble way of charity during the holy month.”
A vast array of luxury items including two Chevrolet Aveo cars, one Chevrolet Optra, home theatre systems, Umra packages, 19th Century Holy Quran manuscripts, Islamic paintings, handicraft items as well as electronics will go under the gavel during the auctions, to be held on September 27, October 4, 11 and 18. The auctions, open to all, will be hosted and broadcast live by Al Rabia’a radio station, in the presence of a representative from Sharjah Chamber of Commerce as also from SCHS.
“The Sahara Centre Ramadan campaign reflects the spirit of holy month and shoppers now have a chance to spend money for a good cause through these Auctions for Charity. Moreover, with our unbelievable winning opportunities, Sahara Centre aims to continue attracting international, regional and local interest through a variety of shopping and entertainment activities catering to all age-groups,” said Rima Chammas, Marketing Manager, Sahara Centre.
Sahara Centre has also announced a number of value-added customer offers, unbelievable bargains including discounts up to 70 per cent at select outlets and a variety of cuisines at the largest foodcourt for families spending Iftar together throughout the Ramadan campaign.
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About Sahara Centre:
Sahara Centre opened in February 2002, becoming Sharjah's leading mall. In addition to its wealth of first-class retail outlets, Sahara features the 70,000 square foot Adventureland, a dynamic children's play zone housing 20 thrilling rides, including the UAE's first indoor roller coaster, a multi-level train and water flume ride; Grand Sahara Cinemas, equipped with state-of-the-art screens for the latest movies in town and a multicultural food court featuring 42 outlets and an intriguing array of international cuisines. The mall is strategically located on the Dubai-Sharjah highway.
The Sahara Centre is open from 10 am to 10 pm on weekdays and from 10 am until 11 pm on weekends.