Thursday, February 28, 2008

Sahara Centre Reports a 94% Increase in Sales during Sharjah Spring Promotion 2008

• Sahara Centre’s ‘Don’t Wait To Win’ promotion rewards 160 shoppers.
• Footfalls increase by 10% in January and February.

Sharjah, February 28, 2008: Sahara Centre, the leading family shopping as well as entertainment destination in the UAE and one of Sharjah’s prominent landmarks, has announced that the mall registered a sales increase of 94% along with an increase in footfall numbers by 10% for the months of January and February. This success is attributed to the unique and exciting campaign for Sharjah Spring Promotion (SSP) 2008 that ran parallel to the Dubai Shopping Festival between January 24 and February 24.

The mall rewarded 160 shoppers as part of its ‘Don’t Wait to Win’ event – an exceptional and stimulating promotion that gave each and every shopper at Sahara Centre an instant opportunity to win up to AED 20,000 in cash prizes.

To add to the excitement of the SSP, the mall also raffled away three Toyota FJ Cruisers throughout the month-long promotion.

Commenting on the results of the exclusive promotion, Jean Pierre Nammour, Managing Director of Sahara Centre, said: “Sahara Centre’s ‘Don’t Wait to Win’ promotion and the Toyota FJ Cruisers that were raffled, as one of our most unique, exciting promotions yet. We thanked a large number of customers that shopped at Sahara Centre and joined in the SSP festivities by rewarding them with prizes that amounted to AED 650,000. We rolled out an enthusiastic campaign and looked to maintain our reputation for boosting Sharjah’s retail appeal not only with the spring promotions, but also with the attractive in-store bargains and a wide range of entertainment shows.”

Sahara Centre also hosted the International Kids Tap dancers; with young Armenian tap dancers and a mini-play with sea creatures as main characters for children to make the learning process fun. ‘Under the Sea’ - an edutainment program - aimed to entertain children while engaging them in interactive games to educate them about the fun and thrill of life under water.

“This year’s spring promotion was a dynamic retail event; catering to the shopping and entertainment needs of all our visitors and their families. Using a combination of unique promotion ideas and a strong marketing campaign, we have managed to support and participate in the economic progress of Sharjah,” said Rima Chammas, Marketing Manager, Sahara Centre.

“We intend to emulate and continue this success by increasing awareness about Sahara Centre, its stores and seasonal promotions,” added Rima.

Sahara Centre maintains its reputation for innovative and exceptional marketing and promotional campaigns with the success of ‘Sahara goes X-treme’ – last year’s summer promotion theme and the Sahara Ramadan Charity auction in October last year – the first of its’ kind in the UAE.