Since 1997, LIFESTYLE FINE JEWELRY has traded in the United Arab Emirates, specializing in Fine Diamond Jewelry and Watches.
In 2006, the company has embarked on a project to expand and position itself in the medium to high end market.
In order to achieve this, the product base was changed and all retail outlets have been renovated. Additionally, the corporate identity has been revised.
By the end of 2011, Lifestyle is scheduled to have 30 outlets of various kinds.