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Sahara Centre Revs Up with Performance Car and Bike Display

dateMay 21, 2015

UAE fans of high performance cars and bikes have the chance to get up close and personal with a selection of ultimate vehicles thanks to an activity that has just opened up in Sahara Centre. The popular Sharjah shopping and leisure destination is currently hosting a nine-day sports car and motorcycle display from May 21-29, giving the region’s petrol-heads the opportunity to encounter the very best in advanced two and four-wheel machines.  

Titled: ‘Roaring Engines Like Never Before,’ Sahara Centre’s display is being held in its East Atrium show arena and follows on from last year’s successful inaugural event. Taking the activity to a new level this year is the inclusion of three automotive stars from ‘Fast & Furious 7,’ which were an integral part of the latest instalment of the successful movie franchise. On display for the first time in Sharjah, the trio of sports cars will be accompanied by a collection of muscle cars, classic cars and custom motorbikes, including stunning concept designs.

Sahara Centre’s Roaring Engines Like Never Before celebrates high performance driving and showcases some of the best examples of automotive engineering and style. The display is free to enter and complements Sahara Centre’s other numerous attractions and facilities, which are a permanent offering for visitors. Anyone with interest seeing the very best prestigious coupés, modified motorbikes should consider getting into gear and head to the Centre from today.


Sahara Centre Achieves Unprecedented Success for the Second Year in a Row at the 2023 MENA Shopping Centre and Retailer Awards

In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.

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