Nov 12, 2017 
Sahara Centre, Sharjah’s leading retail, leisure and dining destination, has partnered with Emirates Red Crescent to warmly welcome 30 orphans at the mall on World Orphans Day, which was launched in 2009 to draw attention to the plight of the world’s orphans and fell on 13th November this year. The initiative reflects Sahara Centre’s ongoing efforts to care for its community and support and nurture children in every way possible.
To mark the occasion and actively participate in helping raise awareness for motherless and fatherless children worldwide, Sahara Centre invited 30 orphans for a fun-filled day of activities at the mall, including free access to Adventureland, a special lunch, and an exciting array of giveaways and goodies. Adventureland was a highlight of the day, as it offered the children an opportunity to enjoy 17 rides and attractions, as well over 70 video games, with their friends and carers.
Sahara Centre is committed to support the community by organising events that promotes happiness and unity among all segments of society. By recognising orphans on World Orphans Day through a range of fun activities organized for them, Sahara Centre dedicated a day to remember them while also furthering the noble objectives of the UAE’s Year of Giving 2017 and spreading goodwill across Sharjah and the UAE.
In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.
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