Jun 1, 2016 
Sahara Centre has announced the winner of a makeover and shopping spree with well-known beauty expert Joelle worth AED 40,000, with the prize awarded to lucky recipient Russian national Zarina Alieva.
Emirati and Omani Amongst Lucky Winners of two Mercedes-Benz GLAs
The competition ran from 14th April to 22nd May, which resulted in a fortunate Zarina being driven by limousine to Maison de Joelle and Clinica Joelle, accompanied by Joelle. Upon arrival, she was pampered with a makeover and provided with tips and advice from her celebrity companion on hair, skin and beauty. She was then treated to a complementary shopping spree where she could choose from Joelle’s latest range of beauty products.
“I honestly just cannot believe my good fortune,” admitted Zarina. “I would never have believed that something like this could happen to me and I’m over the moon. Like anybody, we all could do with a little ‘Me’ time every now and then, and I’m really looking forward to the makeover and shopping spree with Joelle thanks to Sahara Centre. I’m sure it will be a lot of fun on that day.”
Two other fortunate winners included UAE national Farida Amanalla Kamali and Omani national Ahmed Abdullah Ali Al Harrasi, who each won a Mercedes-Benz GLA.
In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.
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