Oct 26, 2016 
Sharjah, UAE, 26 October, 2016: Sahara Centre has rolled out its new firefighting truck – the first such Rapid Intervention Vehicle in the UAE, that was purchased as a vehicle wholly devoted to the mall’s service and which is already on standby at the centre. Representatives from Dubai Civil Defence (DCD), NAFFCO - the world’s leading producers of top-tier firefighting equipment, and the Sahara Centre Operation and Management team, together attended the official unveiling of the new vehicle.
The move places the Sahara Centre at the forefront of international standards in safety and security, and is aimed at minimising risks and safeguarding the safety of all people visiting the mall. The vehicle is the first firefighting truck wholly devoted to a mall in the UAE and complements the centre’s already stringent firefighting equipment and rescue procedures.
Akram Ammar, Managing Director, Sahara Centre said: “We are pleased that our partnerships with DCD and NAFFCO have yielded this truly positive result for our consumers. The management authorised the purchase of this vehicle as part of its serious efforts to complement already high levels of security, with a firefighting truck that is wholly devoted to the safety of our customers now on standby at all times at Sahara Centre.”
This state-of-the-art Rapid Intervention Vehicle is designed to operate in tropical zones at high temperatures and in a salt-laden, high humidity atmosphere, and conceived to provide ease of operation, safety, reliability and accessibility for repair and maintenance. The firefighting truck has a standard specification for a Rapid Intervention Vehicle, Model F-550, 4X4, and is built in accordance with the global standards of the National Fire Protection Association (NFPA).
In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.
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