September 2017: Sahara Centre, Sharjah’s leading retail and leisure destination, has announced the lucky winners of... ">
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Sahara Centre’s ‘A Year of Happiness’ Campaign Winners Announced

dateSep 24, 2017

Sharjah, United Arab Emirates, 24 September 2017: Sahara Centre, Sharjah’s leading retail and leisure destination, has announced the lucky winners of its ‘A Year of Happiness Like Never Before’ campaign – a mega promotion that ran from May until September, was launched in partnership with Matalan to bring happiness to the mall’s customers during the holy month and beyond. Rima Guerzou, an Algerian national residing in the UAE, was the happy recipient of a Mercedes-Benz S 500 Cabriolet while Palestinian national Walid El Chabti walked away with the coveted a year of free living expenses package courtesy of Sahara Centre.

Commenting on the surprise win, Rima Guerzou said: “I walked into the mall with every intention of shopping but I wasn’t expecting to leave the mall with a new wardrobe and a car! I am extremely grateful to Sahara Centre for this opportunity and will definitely be participating in their promotions year-round!  You never know when luck is on your side and spending AED 200 lands you in a new car!”

The year of living expenses won by Walid El Chabti includes house rent, school tuition, shopping vouchers and utility bills such as electricity and water, Salik, telecommunication and petrol costs. Walid El Chabti excitedly said: “This is such a helping hand and beyond a one-off prize, it will have a lasting and positive impact on my life. I have been a Sahara Centre customer for years and I would like to thank the mall for rewarding my loyalty with this life-changing package. Actually, I was in the mall when my name was announced as the winner and so I ran to the place where the draw was being held. There, I was thrilled to have been interviewed live on radio by Mr. Omar Halabi of Al Rabia Radio and on Facebook live.”

Sahara Centre continuously offers its customers opportunities to become winners at the shopping complex, with a rolling calendar of raffle-based competitions that take place every quarter. The unique competitions and promotions demonstrate Sahara Centre’s dedication to transforming every shopping trip into a memorable experience while supporting the government’s vision to make the UAE the happiest nation in the world.


Sahara Centre Achieves Unprecedented Success for the Second Year in a Row at the 2023 MENA Shopping Centre and Retailer Awards

In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.

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