Jan 28, 2018 
Sharjah, United Arab Emirates, 28 January 2018: Sahara Centre, Sharjah’s leading retail, entertainment and leisure destination, is proud to be displaying the world’s largest gold ring, Najmat Taiba (Star of Taiba), for the pleasure of its discerning visitors. Customers at the mall will enjoy an exclusive opportunity to view the USD 3 million masterpiece as it becomes Sharjah’s star attraction this month.
The 21-carat Najmat Taiba, which has been recognised by the Guinness Book of World Records and endorsed by the World Gold Council, weighs almost 64 kilograms (141 pounds) and is studded with 5.1 kilograms (11 pounds) of precious stones and diamonds, as well as 615 Swarovski crystals. 55 jewel smiths worked for 10 hours a day for 45 days to craft the ring, which is owned by Dubai-based company Taiba and has been put on display by Rossella Jewellery.
The Najmat Taiba cost its owner only $547,000 to make back in 2000, when gold was priced at about $250 an ounce. Gold prices has since soared and are now trading high at about $1,497.50 on today’s market, giving the ring an immense value estimated at USD 3 million.
Gold and jewellery enthusiasts are encouraged to make their way to the ground floor of the original Sahara Centre, opposite the Rossella Jewellery shop, where they can indulge their penchant for luxury with a glimpse of the Najmat Taiba.
In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.
Visit the store today to discover an exceptional designs that represents a premium lifestyle!
Bowl N'Roll is now open on the second floor of Sahara Centre's East Atrium. Come experience the thrill of bowling like never before!
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