Dubai, United Arab Emirates, 6 February 2018: Sahara Centre, leading retail, leisure and dining destination, has celebrated Emirates Red Crescent’s 34th anniversary as part of its corporate social responsibility efforts during an event that was hosted on 31st January at the charity’s office. The event follows Sahara Centre’s partnership with Emirates Red Crescent for World Orphans Day on 17th November 2017, when the mall warmly welcomed 30 orphans for a fun-filled day of activities.
Akram Ammar, Managing Director at Sahara Centre, commented: “We are delighted to have celebrated 34 years of the Emirates Red Crescent’s important humanitarian work, and to continue our partnership with the charity to improve lives across the UAE. This is aligned with Sahara Centre’s mission to safeguard our community’s children by helping them toward a brighter future and making meaningful contributions to their lives.”
The anniversary celebration featured a host of activities for children and saw Sahara Centre donating entertainment equipment including a TV, sound system and PlayStation, which were installed at Emirates Red Crescent’s office. At the event, Sahara Centre also presented the orphans with gifts from the wish lists they compiled during the mall’s World Orphans Day event.
Mohammad Al Zarouni, Director of Emirates Red Crescent added: “On the occasion of our 34th anniversary, we remember all of the organisations and individuals who have contributed to our humanitarian work over the years. Sahara Centre is one of our key partners and the team’s support has helped us improve lives and make a real difference. We are grateful for the mall’s generous donations, which will go toward making our headquarters a warm and welcoming place for those in need.”
The event is a continuation of Sahara Centre’s work with Emirates Red Crescent, which reflects the mall’s dedication to serving the community by supporting and nurturing underprivileged children in every way possible. To uphold this endeavour, the mall organises events throughout the year that promote happiness and unity among all segments of society, and spread goodwill across Sharjah and the UAE.
In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.
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