Feb 22, 2018 
One lucky winner drove away in the McLaren 540C while 20 other shoppers won Rodeo Drive vouchers worth AED 100,000
Dubai, United Arab Emirates, 22 February 2018: Sahara Centre, Sharjah’s leading retail, leisure and dining destination, has announced the lucky winners of its ‘Power Meets Style’ campaign, which ran from 14th December 2017 to 15th February 2018. Sheikha Abdel Kareem Abdalla Al Yafei drove away with the ultimate prize of a mega-luxurious McLaren 540C and a trip to Surrey, England to visit the McLaren Production Centre, while 20 other customers won shopping sprees from Rodeo Drive worth AED 100,000.
Commenting on the surprise win, Al Yafei said: “I wasn’t at Sahara Centre when they announced the winner, but I received one of the most exciting phone calls of my life when the management team informed me. I didn’t believe at first and I can’t describe how I feel. My gratitude to the Sahara Centre team for this amazing prize.
The ‘Power Meets Style’ campaign was Sahara Centre’s most luxurious promotion to date. For a chance to win the spectacular prize, customers simply had to spend a minimum of AED 200 at Sahara Centre during the competition. The first raffle draw took place on 18th January 2018, when 10 shoppers won AED 5,000 worth of Rodeo Drive vouchers each, while the grand draw followed on 15th February 2018, with 10 more winners receiving AED 5,000 worth of Rodeo Drive vouchers and Al Yafei driving away in the McLaren 540C.
Sahara Centre continuously offers its customers opportunities to become winners at the shopping complex, with a rolling calendar of exciting raffle-based competitions that take place every two to three months. The unique competitions and promotions demonstrate Sahara Centre’s dedication to transforming every shopping trip into a memorable experience by offering customers prizes that exceed their wildest dreams.
In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.
Visit the store today to discover an exceptional designs that represents a premium lifestyle!
Bowl N'Roll is now open on the second floor of Sahara Centre's East Atrium. Come experience the thrill of bowling like never before!
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