May 26, 2019 
Dubai, United Arab Emirates, 26 May 2019: Sahara Centre, Sharjah’s leading retail, leisure and dining destination, joined hands with Mawaheb from Beautiful People, an art studio for the determined ones, aged from 16 years, to celebrate the Holy Month of Ramadan, with a colourful initiative that not only celebrated the Year of Tolerance marked by the UAE this year, but also highlighted the value of art in bringing together people and communities.
As part of the initiative, students of Mawaheb from Beautiful People painted the logo of the Year of Tolerance on a large canvas in the mall. They were accompanied by volunteers and the Mawaheb team, alongside a delegation from Indefinite Arts, Calgary, Canada. On completion of the painting, the students were treated by Sahara Centre to an Eid clothes shopping spree at Matalan, followed by Iftar at Russo’s New York Pizzeria.
Akram Ammar, Managing Director of Sahara Centre, said: “As the UAE marks the Year of Tolerance and in line with the spirit of togetherness and generosity during the Holy Month of Ramadan, we are delighted to partner with Mawaheb from Beautiful People to support the students in expressing their creativity. This reflects our mission to bring joy to the community, and to create platforms for people of determination to highlight their talents.”
Wemmy de Maaker, Founder and Managing Director at Mawaheb from Beautiful People, added: “We are thankful to Sahara Centre for the opportunity to highlight the creative talent of our students. The initiative, coinciding with the Holy Month of Ramadan and the Year of Tolerance, highlights the power of art to bring the community together. Through this artistic activity, the students further underlined the message of tolerance and acceptance of all, which is central to an inclusive community.”
In an exceptional display of unwavering commitment and innovation, Sahara Centre announced its second consecutive victory at the 2023 MENA Shopping Centre and Retailer Awards. The prestigious awards ceremony witnessed Sahara Centre clinching two accolades for its outstanding "Take Off In Style" campaign. In both the Digital and Social Media, as well as the Advertising categories, Sahara Centre's strategy has once more etched an deep-rooted imprint on the retail communications landscape. This accomplishment serves as a testament to the Centre's remarkable resilience and the strategic prowess of its marketing team, as the campaign adeptly melded digital native PR with vibrant social media engagement. Akram Ammar, Managing Director at Sahara Centre, expressed his delight, stating, "Winning these awards for the second year in a row is a testament to the unwavering efforts of our resilient and strategic marketing team. It reflects our commitment to creating innovative and compelling marketing campaigns that continue to captivate our community." Sahara Centre remains steadfast in its mission to set new standards for excellence and innovation, and these two consecutive awards reaffirm its position as a leader in the region.
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