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Nayomi was founded in 1992 as a single lingerie store, and 29 years later has evolved into a distinctive, leading brand within the region. It offers a number of key lines including fashionable lingerie, luxurious nightwear, stunning bridal ensembles, unique bath wear and slippers as well as an extensive range of fragrances. Nayomi, which means 'soft and delicate' in Arabic, uses a variety fabrics, from cotton and satin to silk and chiffon, in their designs. All prints that are utilized are completely unique to Nayomi, ensuring every collection is fresh and uniquely Nayomi. Launched in the Kingdom of Saudi Arabia, the brand now has a total of 185 stores across the region including Qatar, Oman, Bahrain, Kuwait, the UAE and Libya.