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Together with Hardee's, Americana Group introduced the Middle East and North Africa to the concept of burger chains that served meals of consistent taste, quality and freshness no matter where the consumer ordered them. Hardee's first restaurant in the MENA area opened its doors in 1981, and the chain's popularity soon echoed throughout the region. In fact, so successful are Hardee's operations in the Middle East that they represent the brand's most fruitful venture outside the United States, with over 260 outlets in Kuwait, Egypt, Lebanon, the United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Oman, Jordan and Kazakhstan.