Giordano embodies the contemporary lifestyle choices on simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy. Giordano today is one of the top five clothing retailers in the whole Arab region. The brand's merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating the global appeal for the brand. The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation.